| Type | Subsidiary of The Walt Disney Company |
|---|---|
| Industry | Video game industry |
| Founded | 2008 |
| Headquarters | Kelowna, British Columbia, Canada |
| Key people | John Pleasants, Co-President James Pitaro, Co-President |
| Products | Video games |
| Owner(s) | The Walt Disney Company |
| Divisions | Disney Interactive Studios Disney Online Disney Mobile Playdom |
| Website | The Walt Disney Company's website |
The Disney Interactive Media Group (DIMG, pronounced DIMM-GEE), formerly known as the Walt Disney Internet Group and Disney Interactive Studios, oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries.[1]
The division's Disney Online unit operates disney.com, which promotes the Disney theme parks and offers entertainment content intended for children. It also maintains an online presence for Disney's retail operations and it offers wireless phone and data services tailored to families. In addition, DIMG provides technical services for the ABC network, ABC.com and ABCNEWS.com, as well as top sports site ESPN.com, and DIMG distributes content to mobile-device users.
The Disney Interactive Media Group generates revenue mainly through advertising sales, sponsorships, subscriptions, and video game sales.
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The company Starwave merged with Infoseek and was later sold to The Walt Disney company in 1998. The new entity, Walt Disney Internet Group (WDIG) developed the Go.com portal. In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones.[2] On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group.[2][3]
The latest iteration of Disney.com was launched in February 2007 by DIMG. [4]
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